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Haymarket Launches Exhibition Magazine

Haymarket Launches Exhibition Magazine

Haymarket Business Publications are launching a new event and exhibitions magazine aimed specifically at client marketers. Marketing Event will be available on November 25 with an initial print run of 12,000.

Although the magazine will focus on exhibiting, it will cover product launches, event sponsorship, and major roadshows.

London Bride, a quarterly regional bridal publication was launched this week by Independent magazines. The magazine retails at £2.25 and the first issue has 124 pages with an ad:ed ratio of 25:75.

Neon is a new film magazine being launched by Emap Metro in early November. Emap is spending approximately £1.5m and advertising which will involve cinema and print. The title will be published bi-monthly at £2.20 with an initial print run of 120,000.

…Redwood Publishing and Safeway are merging the ABC customer loyalty card brochure and A Taste of Safeway magazine. The magazine goes on sale in stores from Monday and is priced at 60p. It will be free to ABC cardholders.

GQ Active *(Magazine Review : GQ Active (Summer 1996)).

*MediaTel subscribers only

Haymarket Business Publications: 0181 943 5000 Emap Metro: 0171 436 1515 Redwood Publishing: 0171 312 2600 Independent Magazines: 0171 636 6651

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