Haymarket Readies Title To Appeal To Ipod Crowd
Ipod toting gadget fanatics will soon have a new title to keep them abreast of the latest in entertainment and technology as magazine giant Haymarket Publishing prepares to launch a monthly magazine catering for tech-savy entertainment junkies.
The title will be headed by Tom Dunmore, currently editor of Haymarket title Stuff, who moves to the as yet un-named title along with Stuff‘s art editor, Paul Mitchell. The title will hit news stands this autumn, with Haymarket remaining staunchly tight-lipped about editorial stance and content until nearer the launch.
However, Dunmore expressed excitement at the prospect of editing the title, stating: “Haymarket is making a clear commitment to dynamic 21st Century publishing with this project, and I’m confident it will be a huge success. This is an immensely exciting opportunity to create a new type of magazine.”
The publisher’s hugely successful gadget bible Stuff has gone from strength to strength in recent months, adding 8.1% to its circulation year on year in the six months to December 2003 to sit at just over 65,000. The title currently leads the market, with a circulation almost 12,000 higher than rival Future Publishing’s T3.
Martyn Jones, publisher of Stuff magazine, will relinquish his role with the title to become launch publisher of the new title. He said: “The launch marks a significant investment for Haymarket into what is a complementary marketplace for a number of our existing titles.”
He added: “Tom’s success in making Stuff one of the key lifestyle titles for the culturally eclectic and tech-literate readership makes him the ideal candidate to extend our portfolio into this new, fast-growing market sector.”
Newly appointed specials editor, Oliver Irish, will take over as acting editor of Stuff magazine having previously been deputy editor of Observer Sport Monthly.
Haymarket Publishing: 020 8267 5000 www.haymarketgroup.com
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