Hi-Tech Solutions Brings KP To Pub Toilets

Pub media company Hi-Tech Solutions is launching a £4m washroom advertising campaign on behalf of KP to promote its new Hula Hoop Shoks.

The month-long campaign is designed to target 18-24 year-olds and includes 700 washroom posters that will run alongside traditional poster and TV advertising. Three different creatives advertising the three different Hula Hoop Shok flavours will appear in 200 men’s toilets across the UK, warning of electric eels in the plumbing.

Hi-Tech Solutions marketing director, Rick Wier, said: “This campaign will make blokes stop and think. Clients across the board are waking up to creative cost efficient advertising. The ability to target by mode, gender and age gives washroom posters a real edge.”

Last month Hi-Tech Solutions launched as a series of special World Cup advertising packages to target sports fans during this summer’s event (see Hi-Tech Brings The World Cup To Washrooms).

Hi-Tech Solutions: 0161 968 8800 www.hi-tech.co.uk

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