Hitwise Launches New Lifestyle Tool

Online analysis group, Hitwise, has launched a new lifestyle tool which will enable advertisers to track the profiles of UK internet users across more than 2,500 websites.

In partnership with business solutions group, Experian, Hitwise hopes to enable marketers to understand their online customer base more.

Based on a sample of over 70,000 panellists, Hitwise Lifestyle overlays its internet usage data with Experian’s social profiles, which classifies the population according to the occupation of the chief income earner of the household.

Commenting on the initiative, Simon Chamberlain, general manager of Hitwise UK, said: “The addition of Lifestyle to the Hitwise suite of competitive intelligence tools meets the ongoing strategy of enhancing the information our clients have about their customers and their competitors customers. The partnership between Hitwise and Experian creates a unique view of internet usage across over 2,500 websites and 160 categories.”

Rob Haslingden, head of marketing at Experian, added: “The power of Hitwise for Experian was its unique ability to provide the broadest view of internet usage available and overlay that with our renowned socio-economic profile solution.”

Earlier this year, Hitwise launched a new search marketing analysis product to monitor how consumers use 70 of the world’s most popular search engines (see Hitwise Launches New Search Monitoring Product).

Hitwise: 020 7378 3600 www.hitwise.co.uk

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