Ian Whittaker: People can’t work out advertising’s true purpose

With all the data, target, tech and insights we have today, are we better at marketing now than we were in the past?
This was the question posed to media analyst Ian Whittaker, whose short answer was “no”.
He discussed consumer spend driven by the inflation crisis, the “quantification fallacy” and more during a chat with The Media Leader in Cannes.
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