Ian Wright joins Video Upfronts line-up

Football legend Ian Wright has joined the line-up for Mediatel’s Video Upfronts event on Wednesday 25 February.

Wright will join the likes of Facebook, Bloomberg Media, OMD International, Streamhub and Newsflare to discuss and showcase a range of original and pre-production content, as well as highlighting channel opportunities available for advertising and sponsorship.

The first session of the afternoon will see Wright and Ball Street’s co-founder Matt Wilson discuss branded football, with particular focus on how brands can challenge the status quo and give leverage to their assets in new ways, tell their stories and develop more meaningful relationships with fans around their passions.

Elsewhere we’ll hear from GameVision’s founder Sean Dromgoole as he looks at the ever-growing gaming industry, while Newsline regular Dominic Mills, the IAB’s Steve Chester and Mediasense’s Dan Brown will tackle ongoing issues of ad fraud, viewability and ad-blocking.

The full-day event will also have sessions on user-generated content and research and data. For the full-line up, including all our speakers, please visit our events page.