Inskin Media has today announced three changes to its senior management team.
Fran Cowan has been promoted from marketing director to chief marketing officer. She joined Inskin in 2012 and has helped build the business from its start-up beginnings to the online branding specialist it is today.
In her new role, Cowan will be responsible for leading brand strategy, global marketing, brand management and marketing technology.
“In such a competitive industry, it is crucial to give full attention to brand development, marketing and reputation management,” said Hugo Drayton, Inskin’s CEO.
“Fran has been at the very heart of our internal and external communications, helping to position Inskin in its markets. We are delighted to welcome Fran to Inskin’s senior management team, to help shape and drive the future of the company.”
As part of a restructure of the technology team, Richard Davidson, formerly director of technical operations, has also been promoted to group technology director.
During his nine years at Inskin, Davidson implemented technology to facilitate creative production and the delivery of campaigns, and led the development of the business’s products to ensure the best possible user experience.
In future, he will focus on delivering Inskin’s technology strategy as well as all aspects of campaign delivery and support.
Meanwhile, former CFO at Fortius Group, Mike Hine, has been appointed to chief financial officer. He will be responsible for strategic and operational financial decisions globally and for leading Inskin’s finance team.
“After successfully delivering new growth during a challenging, eventful 2017, Inskin’s further expansion plans demand an ambitious, sound financial strategy,” Drayton added.
“I am very pleased that Mark has joined the team; I look forward to working closely with him to ensure the continued, profitable growth of the company.”
