Internet Developed Content Could Overtake Broadcast TV
Chairman of Ofcom, Lord David Currie, has said that internet developed content may overtake broadcast TV and that on-demand content is the future for young people.
Speaking at the Ofcom annual lecture in London, Lord Currie said that a new approach to regulation would be required in the future, which will be vital to the economic success of the communications industry.
Lord Currie said that 16-24 year olds are now watching 7 hours less television a week than the average, viewing less public service broadcasting than ever and spending more time online. They also expect to watch and listen to programmes that interest them, rather than just accepting what is on at the time.
He predicted that by digital switchover, this generation will be parents with young children “for whom broadcast television will have ceased to be the lead medium”.
He said: “As broadcast television overtook radio, then newspapers, so internet delivered video content will overtake broadcast television. Advertising will follow suit, causing shifts in traditional business models.
“In a post switchover world where much audio-visual content will be delivered online, the methods by which we deliver Public Service Broadcasting will also have to change,” he added.
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