The latest IPA best practice sector report, launched yesterday at an IPA/Admap alcoholic drinks advertising seminar, takes a critical view of advertising for this sector.
How to Approach Advertising for Alcoholic Drinks has been written for the IPA by Tim Broadbent, Planning Director of Young and Rubicam and Robert MacNevin, Commercial Development Director of Guinness Europe.
The report reviews the most famous campaigns from the last fifteen years and looks at how the market has changed. Robert MacNevin gives a client perspective on the Guinness brand.
Janet Hull, IPA Director of Advertising Effectiveness commented, “Alcoholic drinks is the most extensive sector as far as case history material with 45 case histories covered. What is particularly interesting about this booklet is how radically advertising approaches have changed in fifteen years.”
Janet Hull, IPA: 0171 235 7020
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