The IPA Advertising Effectiveness Awards were held last night at the Guildhall with Tim Broadvent and BMW emerging as winners of the Grand Prix, for “consistent and strong” brand imagery since 1979. BMW sales have more than trebled during this time.
Paul Mayes of TBWA won the award for Media Planning, for the Nissan Micra campaign. The awards are only held every two years.
The full list of winners is as follows:
CATEGORY 1: Products or services which are new, or have no significant history of advertising
Gold Award: BBH for Boddingtons
Silver Award: Simons Palmer Denton Clemmow & Johnson for Marston’s Pedigree
Bronze Awards: TWBA for Nissan Micra, BMP DDB Needham For Cica, McCann Erickson For Halls Soothers
CATEGORY 2: New campaigns for previously advertised brands which resulted in significant short term effects on sales
Gold Award: SP Lintas for Peperami
Silver Awards: TBWA for Wonderbra, The Leith Agency for Edinburgh Club , BBH for Cadbury’s Boost
Bronze Awards: BBH for the Co-operative Bank, BMP DDB Needham for Strepsils, The Leith Agency for Smokeline
CATEGORY 3: Campaigns which benefited a business by maintaining or strengthening a brand
Gold Award: Saatchis for British Airways
Silver Award: BMP DDB Needham for AIDS, BBH for Cadbury’s Roses
Bronze Award: Euro RSCG for Smoke Alarms
SPECIAL PRIZES
Integration With Other Tools: TBWA for Wonderbra
Limited Budgets: Kilmartin Baker for British Diabetic Association
Media Planning: TBWA for Nissan Micra
Marketing Award For Innovation: Butterfield Day Devito Hockney for the Co-operative Bank
European: Saatchis for British Airways
Direct Response: The Leith Agency for Smokeline
IPA: 071 235 7020
