IPC Advertising Restructures Senior Management Team
Mark Reen, former group ad sales director for IPC’s tx and Connect divisions, has been appointed to the same role at IPC SouthBank, as part of a realignment of IPC Advertising’s senior management team.
Reen will be replaced by Neil Perkin, previously corporate account director, who will expand his responsibilities to head up the IPC tx and Connect divisions, which include a range of TV listings and women’s weeklies titles.
Commenting on the shake-up, Georgina Crace, managing director of IPC Advertising, said: “I am delighted to be making these appointments and to give two key members of my senior team the chance to once again develop their existing skills and grow their expertise across new areas of our business.”
Reen, who has been at IPC for ten years, has also been chair of the PPA’s ad marketing committee. Commenting on his new position, he said: “The decision to leave the weeklies is a tough one, but the group ad sales director’s role will be an exciting challenge.”
Perkin began his career at IPC’s SouthBank division and spent two years heading up IPC’s digital sales operation. He then became corporate account director responsible for all advertising and sponsorship revenues from some of IPC’s largest advertisers.
Meanwhile, IPC SouthBank has announced a management restructure around the division’s core sectors of Fashion, Home Interest, Women’s Lifestyle and Special Interest. The shake-up includes three key marketing appointments to encourage a more efficient and targeted focus.
Clare Jackson, senior marketing manager of the women’s lifestyle group, will expand her responsibilities to become the new head of marketing for the women’s lifestyle and special interest group. Helen Mason will become head of marketing for home interest titles and Claire Matthews will become head of marketing for fashion.
IPC SouthBank’s managing director, Sandy Whetton, said: “SouthBank serves very diverse markets and this restructure recognises that fact. I know that this is the right structure for our business and it will also ensure that our marketing strategy is aligned and focussed to that of the brands and the markets they serve.”
IPC recently unveiled plans to overhaul its classified ad division with a £1 million investment in training and software across the group (see IPC Invests £1 Million In Classified Overhaul).
IPC Media: 0870 4445000 www.ipc.co.uk
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