IPC Advertising Unveils IPC Unite

IPC Advertising has unveiled IPC Unite – offering bespoke solutions across IPC Media brands and third party media owner partnerships.

IPC Unite has evolved from the former IPC Corporate Business Development team and will be headed up by Matt Sims, who joined IPC Advertising as head of corporate business development in February 2008 and has led the restructure.

Led by Sims, the three-strong team will also be responsible for leading IPC’s involvement with the Time Warner UK Ad Council – generating client solutions with partners AOL, Time Inc and Turner Media Innovations.

IPC Unite will also take an increasingly active role in RSVP – the commercial alliance between GCap Media Group, Viacom Brand Solutions and IPC Ignite. The Unite team reports into IPC Group Trading director Ian Tournes.

Tournes said: “In recent months we have seen a marked increase in interest and demand for cross-platform and cross-divisional solutions that deliver both audiences and brands in the most effective way.

“This calls for an evolution in the way we operate to better satisfy this demand. IPC Unite represents our desire to provide our commercial partners with simple access to the bespoke advertising solutions across not only IPC’s five publishing divisions, but our wider partner brands as well.”

IPC Media: 0870 4445000 www.ipcmedia.com