IPC Bags £1m Kraft Relaunch Campaign
The corporate new business team within IPC’s Central Sales operation, restructured late last year (see IPC Restructures Central Sales Division), has secured a £1m advertising campaign to promote the relaunch of Kraft Dressings as “Kraft Get Dressed”. The campaign will run throughout the summer across titles from IPC’s women’s monthly and weekly portfolios.
The campaign will combine display ads with other executions within Now, Woman’s Own, Marie Claire and Ideal Home and run from May through to September.
Zenith’s Noleen Wyatt-Jones commented: “[IPC Central Sales] have worked as an integral part of the team to provide a solution that goes beyond pure space advertising.”
IPC’s corporate sales director Simon Hills said: “Central Sales was set up to provide bespoke media solutions, as well as ease of access into IPC Media and everything we have to offer…This deal is indicative of the fact that Central Sales was created as a market-facing initiative and is now recognised for its ability to deliver great ideas and make them happen.”
IPC Media: 0870 4445000 www.ipc.co.uk
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