IPC Creates New Advertising Sales Division

IPC Country & Leisure Media (CALM) has announced the creation of a new advertising sales division uniquely tasked with delivering online solutions to agencies and clients across a number of CALM’s portfolio of specialist web brands.

IPC says that the new team is designed to offer advertisers an extremely high net worth audience who are passionate about their special interests.

The division, led by CALM Interactive Solutions advertising and sponsorship manager Nicola Ponting, will offer agencies and their clients a range of online advertising opportunities including bespoke microsites, e-newsletters, banners, sponsorship opportunities advertorials and competitions.

CALM Interactive Solutions will focus its offering on all consumer advertising across the portfolio, including, CountryLife.co.uk, Decanter.com, WorldSoccer.com, SuperBike.co.uk, Golf-Monthly.co.uk, RugbyWorld.com, WebUser.co.uk, HorseandHound.co.uk and YBW.com.

Paul Williams, CALM managing director, said: “Our fifty-strong magazine portfolio thrives because it targets consumers who love their hobbies and leisure pursuits. Our websites are the perfect place for these communities to congregate. Creating a bespoke solutions team to develop creative opportunities for clients across our leading sites makes perfect sense.”

Ponting added: “CALM Interactive Solutions has been created and resourced to provide a genuinely creative service for clients and agencies trying to reach the audiences who love these brands. Our users are affluent, knowledgeable and passionate, and I am confident the team will deliver excellent results.”

IPC Media: www.ipcmedia.com