IPC Secures Audi For Launch Cross-Title Ad Campaign

IPC is to run a launch campaign for the new Audi TT across its women’s titles, Marie Claire and In Style.

As part of the campaign both magazines will feature double page advertorials, which will be printed on heavy paper to achieve stand out. Each piece will be specially shot to mirror the different editorial values of each title.

Stuart Robertson, IPC Advertising’s business development director, commented: “It’s been a great opportunity for IPC to work with Audi and their media agency, Mediacom, on this launch. Pairing-up the Audi TT with Marie Clare and In Style, brands that really compliment its iconic image, have worked extremely well to drive our clients objectives.”

Kriss Oddy, product communications manager at Audi, added: “Our aim was to launch an entry model for an iconic product in a subtle and sophisticated way. Working with both IPC Corporate Business Development and the SouthBank Solutions team enabled us to portray the TT150 as an extremely desirable fashion accessory. It was new ground for Audi and we are delighted with the results.”

IPC’s flagship celebrity title, Now, recently secured Nivea deodorant to sponsor a special supplement dedicated to this year’s summer music festivals (see Now Secures Nivea For Sponsorship Deal).

IPC Media: 0870 4445000 www.ipc.co.uk

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