ITN to supply branded content to Mail Online

ITN’s multimedia video production operation is set to supply branded video content to the Daily Mail and Mail on Sunday‘s website network Mail Online.

The new partnership will see ITN On supply celebrity and lifestyle videos, branded news, business and showbiz news as well as film reviews and celebrity interviews to Mail Online.

ITN On currently produces video content for a range of online, mobile and broadcast services, including Orange, Virgin Media and magazine and newspaper websites.

James Bromley, the Mail Online’s managing director, said he hopes the deal will lead to more video content across the Mail’s network of websites.

Mail Online is the third most visited UK newspaper website, sitting just behind Guardian.co.uk and Telegraph.co.uk.

In the latest ABCe release, Mail Online enjoyed an increase of 6.4% month on month to 24.6 million unique users in total (see ABCe May 2009: Guardian stays on top).

In April, the website network of the Daily Mail and Mail on Sunday was also up 32% year on year.