It’s Bliss, the new teenage girl’s magazine from Emap, was launched this week. The glossy magazine, which has a cover price of £1.30 and an initial print run of 750,000, has 116 pages full of photos, advice, quizzes and features all aimed at teenage girls.
Editorial includes features on Keanu Reeves and pop group Boyzone, best friends, making the first move with a boyfriend and the low-down on embarrassing parents. There are lots of letters/TV and film reviews/quizzes & problem pages as well as several features on fashion and beauty.
The magazine claims to be “a girl’s best friend” with an emphasis on the emotional side of the teenage girl rather than the trendy fashion victim. There is an Ad:Ed ratio of 10:90 and advertisers include Cacharel, Givenchy, Boots & Benetton.
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