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ITV Extends Sponsorship Opportunities With Interactive Ads

ITV Extends Sponsorship Opportunities With Interactive Ads

ITV is maximising sponsorship revenue from the forthcoming Brit awards, by adding a special interactive channel, sponsored by Pringles.

The countdown programmes throughout the week and the ceremony itself, which is sponsored by Mastercard, will also feature specially branded interactive options.

Digital satellite viewers will be able to view nomination and award details as well as taking part in a special Pringles popularity poll.

Shuvo Saha, head of Interactive Marketing at P&G, commented: “The Pringles and Brit award collaboration reflects how interactive TV can help build strong synergies between brand and program. There is also added value for viewers through a deeper experience and the chance to participate.”

The agreement follows a major agreement between ITV and BSkyB, enabling ITV to launch a range of interactive services on the digital satellite platform, which to expand its ad portfolio (see ITV Expands Interactive Ad Prospects With BSkyB Deal).

Mick Desmond, joint managing director of ITV, commented: “As the biggest commercial broadcaster in the interactive TV space ITV will play a key role in the development of the interactive advertising market. With our clients and their agencies we can now focus on taking interactive advertising from experimentation to the mainstream.”

ITV: 020 7843 8000 www.itv.com

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