ITV has released plans for its coverage of the 1994 World Cup. ITV and BBC, who have exclusive rights to coverage, announced in January that they would alternate matches.
Details of ITV’s coverage of the first round matches start on 18 June, with the first two Ireland matches covered by ITV, and the third by the BBC.
Richard Emery, Director of Market Strategy at ITV, commented, “Even though England will not be at the event, it will still attract huge audiences. Early indications are that UK fans are adopting Ireland as their team for 1994.”
When it is the BBC’s turn to cover a match, ITV will screen big films.
ITV’S COVERAGE OF FIRST ROUND MATCHES
17/6 Spain v S. Korea
18/6 Ireland v Italy
20/6 Holland v S. Arabia
21/6 Germany v Spain
22/6 USA v Colombia
23/6 S. Korea v Bolivia
24/6 Mexico v Ireland
24/6 Sweden v Russia
25/6 Belgium v Holland
28/6 Russia v Cameroon
28/6 Brazil v Sweden
Most of these matches will be shown live. ITV will also show highlights of the BBC matches. Both ITV and BBC will cover the final on 17th July.
Contact Dick Emery 071 843 8201.
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