ITV Launches New Interactive Platform For Viewers
ITV is launching a new interactive platform, called ITVi, to allow viewers to interact with programmes such as The Premiership and reality TV talent show, Pop Idol.
The new football season marks the first stage of ITV’s interactive roll out, with a new service dedicated to ITV’s flagship football programme, The Premiership, which returned to our screens last Saturday.
Viewers will be able take part in the programme by putting questions directly to its presenters and voicing their own opinions. They will be able to access to information on players, teams and statistics.
The service will also be available during broadcasts of On The Ball and The Goal Rush, as well ITV1’s Champions League coverage, which last year helped the channel to see some of its highest ratings.
Pop Idol will also benefit from enhanced interactive applications and ITV will extend its interactive betting services, which have been developed in association with Littlewoods (see Pop Idol Expands Interactive Applications).
Commenting on the initiative, Jane Marshall, controller of ITV Interactive, said: “This is a very exciting time for ITV Interactive as we start to bring more and more services to viewers and advertisers under the ITVi brand. We will be building on all these initiatives over the coming months and will have a comprehensive interactive offering up and running by the end of this autumn.”
The BBC recently relaunched its interactive television services with improved functionality, in attempt to make them more accessible to digital viewers (see BBC Revamps Interactive Services For Digital Generation). Telewest also expanded its interactive offering with the launch of a range of new services designed to improve the viewing experience for some of the summer’s biggest TV events (see Telewest Goes Interactive For Summer TV Events).
ITV: 020 7843 8000 www.itv.com
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