ITV3 Celebrates Interactive Ads With Cut-Price Fees

ITV Sales has begun taking bookings for interactive ad campaigns on the broadcaster’s newest digital channel, ITV3.

The entertainment and drama-focused station will begin broadcasting interactive content within its ad breaks from 1st August, marking an extension of ITV’s interactive portfolio and offering a variety of new features to advertisers.

To celebrate the launch, ITV is promoting the channel’s interactive capabilities at both regional and national level with discounted application fees for all regional interactive campaigns on its family of digital channels, including ITV1, ITV2 and ITV3.

ITV3 launched in November 2004, with initial viewing figures showing a strong start for the channel as it notched up impressive shares of viewing and outperformed several rivals (see Figures Show ITV3 Getting Off To Flying Start).

The move to allow interactive advertising on ITV3 is the latest step in ITV’s digital strategy, which will continue later this year with the launch of ITV4 – a male-focused offering, screening new US drama, top end British drama, comedy, movies, sport, Sci-Fi and factual programming.

ITV4 is expected to begin broadcasting on 1st November, complementing the programming of sister channels ITV1, 2 and 3, while appealing to a more male audience than ITV1, and a younger one than ITV3 (see ITV4 To Launch In November).

ITV: 020 7843 8000 www.itv.com