iVillage to launch website for 18-28 year old women

NBC Universal is launching a new website in the UK targeting 18-28 year-old women looking for news and advice across fashion, beauty, entertainment and lifestyle.

Kalimocho.co.uk, the ‘younger sister’ of NBC Universal’s iVillage.co.uk, will attempt tap in to the popular social networking sites, Twitter and Facebook, through a specialised feed and fan page.

The site has sections including include Girl About Town, with input from 20-somethings on what to do around the UK, Need To Know, a bluffer’s guide to everything, and Work & Money, for career needs.

Lulu Phongmany, business development and marketing manager, iVillage.co.uk said: “Kalimocho is the perfect place for young aspiring women to get news and advice. From beauty and fashion tips on a budget, to the hottest and most exciting places to go out in the UK, Kalimocho has it all.

“The site understands the needs and desires of 18-28 year-old women and provides the perfect place for advertisers and brands to build a dialogue with their consumers.”