JCDecaux expands premium digital portfolio

Euston station has become the third addition to JCDecaux’s premium digital outdoor portfolio in London.

Joining London Waterloo and London Liverpool Street, the new Motion@Euston site will target ABC1 rail commuters and is expected to top the one million weekly footfall mark within the next year.

“London is our global showcase for digital out-of-home, a central part of which includes the rollout of premium motion screens in the UK’s busiest stations,” said Spencer Berwin, co-chief executive officer at JCDecaux UK.

“Our Motion@Portfolio offers advertisers a high-impact canvas for creative advertising and a unique opportunity to engage a captive, affluent commuter audience.”

Hamish Kiernan, director of Retail for Network Rail, said: “Our investment at Euston station is improving the experience for the millions of people who use the station every year.

“The launch of the new digital motion screens in partnership with JCDecaux will further enhance both the overall look of the station, and the way travellers receive information relevant to them. This is all part of our strategy to create stations that are destinations in their own right, providing great places for people to meet, eat, shop and travel.”

The first advertisers to use the site are Huawei and music streaming service Deezer, with campaigns featuring a message specific to the Euston location.