JCDecaux Launches SMS Ad Service
JCDecaux and wireless marketing firm FlyTxt are launching an SMS poster advertising service, allowing advertisers to combine street furniture campaigns with wireless marketing technology.
The PosterTxt initiative launches at the end of the year and will enable advertisers to use a range of wireless marketing tools including text messages, multi-media messages and wireless games, to create interactive poster campaigns.
The service will allow advertisers to interact in real time with consumers by encouraging them to respond to outdoor promotions via their mobile phones.
Marketing director at JCDecaux, David McEvoy, said: “We are always on the look out for initiatives that will add genuine value to outdoor advertising, both for clients and for the industry as a whole. This partnership will provide a compelling proposition to anyone seeking to take advantage of the benefits of wireless marketing and genuinely interactive advertising.”
It is hoped that the service will improve the accountability of outdoor advertising and provide advertisers with an insight into the way in which consumers respond to outdoor campaigns.
Viacom Outdoor recently launched a similar initiative encouraging consumers to respond to outdoor advertising via the use of text messages (see Viacom Launches Outdoor SMS Initiative).
JCDecaux: 0207 298 8000 www.jcdecaux.co.uk Flytxt: 020 7841 6400 www.flytxt.com
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