JCDecaux Secures £61m Deal With Unilever

JCDecaux International has secured a five year, £61m pan-European advertising deal with Unilever.

The deal will see Unilever brands including Cif, Domestos and PG Tips advertised across JCDecaux’s network of sites in 22 European countries. The alliance is intended to focus on building brand awareness and promoting Unilever products in developing markets.

In the UK the partnership will be managed by Xavier Dupré, managing director of JCDecaux’s London based One Stop Shop and Edwin Sharpe, Unilever’s UK media manager. The Alban Group and its international division, under the direction of Marie Bruel, has been appointed to co-ordinate the alliance.

Commenting on the deal, Jean-Francois Decaux, chairman and CEO of JCDecaux, said: “It is excellent that Unilever, the world’s largest advertiser, recognises the role of the outdoor advertising medium as a vital part of its communication strategy. JCDecaux has the best infrastructure to deliver a cohesive campaign across the whole of Europe and beyond, giving Unilever a complete outdoor communication solution.”

Earlier in the year Unilever and AOL Time Warner struck what was widely regarded as the biggest global cross-media marketing deal in history. Under the three year, multimillion dollar AOL agreed to market Unilever’s range of consumer brands across its on-air, online and print properties in the US and Europe (see AOL And Unilever Strike Global Cross-Media Deal).

JCDecaux: 0207 298 8000 www.jcdecaux.co.uk

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