JCDecaux Secures National Geographic For Giant Site

JCDecaux has secured the National Geographic Channel as the first advertiser to use its giant poster site on the Euston Road in London.

The site, which is 50% larger than the conventional 96-sheet format, has been incorporated into JCDecaux’s ‘The Difference’ network of five giant poster sites situated at high-impact locations across London.

National Geographic Channel has booked the entire network of sites to promote its “Supercroc” show and is using the giant format to convey the size of the prehistoric crocodile featured in the programme.

As well as the giant posters, the campaign, which was created by Mindshare, includes online ads that will feature on key TV listing websites and radio bursts promoting the programme.

According to the latest figures from the Outdoor Association the outdoor industry saw revenues drop by 2.8% in the third quarter of 2001 compared with the same period last year (see

Outdoor Industry Positive Despite Q3 Slide www.jcdecaux.co.uk

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