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Joint PPA And IPA Initiative
The PPA and IPA are holding a seminar on Friday, designed to build more productive trading relationships between magazines and sales people and agency planners/buyers. 40 nominated delegates will be attending from the press, agencies and media specialists; all delegates are senior executives in their companies.
The purpose of the seminar is to build a better understanding of the problems that face both sides when doing business. Nigel Sharrocks of Grey and Brian Whittaker of National Magazines will chair the seminar, with Barry Pritchard and Chris Stride of The Planning Partnership leading the group discussions.
PPA Deputy Chief Executive, Peter Dear, said, “This exciting new concept is designed to bring out the best from the best in the industry and will act as a catalyst for new ideas and solutions in the magazine/agency interface.” Enquiries from
Peter Dear PPA 071 379 6268.
John Raad IPA 071 235 7020.
