Kangaroo ads to be sold with web inventory

Kangaroo ads will be sold together with ads around the ITV and Channel 4 websites, according to recent presentations about the joint online venture.

Several ad formats for the planned on-demand online service from BBC Worldwide, ITV and Channel 4 are thought to be under discussion at the moment.

An agency contact said: “The commercial broadcasters’ websites will be operating and selling co-dependently with Kangaroo, but it is unclear how exactly that model will work.

“It is thought, however, that they will start selling Kangaroo alongside their online offering very quickly after the Competition Commission comes back on 8 February, if the verdict is positive.”.

According to reports, Kangaroo is likely to use the same model as linear TV, with four ads during each 30-minute programmes and six ads for 60-minute shows.

BBC: 020 8743 8000 www.bbc.co.uk ITV: 020 7843 8000 www.itv.com Channel Four: 020 7396 4444 www.channel4.com