The Radio Authority has awarded the new regional radio licence for the Yorkshire area to Kiss FM, sister to the radio station currently broadcasting in Manchester.
The award by the Radio Authority is however, likely to cause controversy because sales for the regional station are to be handled by MSM, the sales house owned by Capital Radio which earlier in the year took over sales of EMAP and GWR stations from IRS. MSM has the dominant share of radio advertising sales, as much as 80% of total radio revenue.
The Yorkshire regional licence covers more than three million adults in an area which includes the cities of Leeds, Bradford, Sheffield and Kingston-Upon-Hull.
Sir Peter Gibbings, Chairman of the Radio Authority, commented, “The application by Faze (Kiss FM) to provide a service of dance and related music directed at a younger listenership than existing ILR services in the region most fully satisfied the criteria.”
Faze Two (KISS FM): 2 Joseph’s Well, Park Lane, Leeds, LS1 3AB
Contact: Guy Hornsby or Mike Gray, 0161 228 0102
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
