Largest ever US online video audience recorded in July
New research has found that almost 160 million US internet users watched online video during July, the largest audience ever recorded.
According to comScore data, there was a total of 21.4 billion online videos viewed during the month.
Google sites ranked as the top US property in July, with a record 8.9 billion videos viewed. YouTube accounted for more than 99% of all videos viewed at the property.
Viacom Digital was in second place with 812 million (3.8%) followed by Microsoft sites with 631 million videos viewed (3%).
| Property | Videos (000) | Share (%) of Videos |
|---|---|---|
| Total Intenet | 21,371,342 | 100.0% |
| Google Sites | 8,953,948 | 41.9% |
| Viacom Digital | 812,343 | 3.8% |
| Microsoft Sites | 630,631 | 3.0% |
| Fox Interactive Media | 558,500 | 2.6% |
| Hulu | 457,010 | 2.1% |
| Turner Network | 390,848 | 1.8% |
| Yahoo! Sites | 374,746 | 1.8% |
| Disney Online | 169,756 | 0.8% |
| CBS Interactive | 150,165 | 0.7% |
| ABC Television | 137,800 | 0.6% |
More than 158 million viewers watched an average of 135 million videos during July. Google sites surpassed its all time high with 121 million unique viewers during the month (74.1 videos per viewer), followed by Microsoft Sites with 65 million viewers (9.8 videos per viewer).
Figures published last week by The Nielsen Company said that there was a 14.2% year on year increase in US online unique viewers to almost 136 million in July.
Total streams were up 31.4% to more than 11.2 billion in July, with average streams per viewer up 15.1% to 82.4, said Nielsen.
Elsewhere, eMarketer has forecast that US online video spending will account for 4.3% of total online ad spending and 1.6% of television ad spending this year.
By 2013, eMarketer estimates online video spending will account for 11% of online ad spending and 5.5% of the TV ad spend.