Lastminute.com Links Up With Rivals

Chrysalis owned sports network Rivals.net and online travel portal Lastminute.com have formed a marketing partnership to promote each others’ online sports offerings.

Under the deal, Lastminute.com, which provides tickets for a range of sporting events, will be promoted across Rivals.net’s portfolio of websites, with ads and links to the travel portal’s homepage appearing on Football365.com, PlanetF1.com and PlanetRugby.com. In return Rivals.net will receive links and branding on Lastminute.com’s homepage and on its sports pages.

Commenting on the deal, Chris Reed, marketing director for Rivals Digital media, said: “We’re pleased to have been able to team up with Lastminute.com for this joint marketing campaign. Lastminute is one of the most established brands in the online arena and offers the perfect fit for Rivals as its chosen sport’s hospitality partner.”

Last year Chrysalis and 365 Corporation merged their internet content businesses in order to cut costs and move closer to profitability. The move saw 365 Corporation’s sports-related sites such as Football365 and Cricket365 become part of the Rivals network (see Chrysalis And 365 Merge Sports Website Businesses).

Lastminute: 020 7497 3001 www.lastminute.com Rivals.net: 020 8962 1300 www.rivals.net

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