Lastminute Launches New Ad Campaign
Travel and leisure site lastminute.com is launching a new multi-platform ad campaign which aims to “take ownership” of the weekend and promote a work life balance.
The new ads, which were developed by recently appointed roster agency, Quiet Storm, have been designed to build the Lastminute brand by encouraging consumers to make the most of their weekends.
The integrated marketing campaign will include radio adverts featuring Smack the Pony’s Doon Mackichan, outdoor and ambient advertising, PR drive and online executions.
Commenting on the initiative, Vijay Solanki, UK Marketing Director of lastminute.com comments: “We know our customers use lastminute.com to plan their weekends. This new campaign celebrates the weekend with true lastminute.com inspiration and irreverence.”
He continued: “In addition to the adventurous executions from Quiet Storm we are making full use of different media types including mobile, on-line viral and marketing partners like AOL.”
Maiden Outdoor recently launched a unique ambient advertising campaign at London’s Waterloo station to promote the opening of the new high-speed Eurostar line (see Maiden Uses Ambient To Promote Eurostar At Waterloo).
Lastminute www.lastminute.com
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