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Latest ABC Circulation – Consumer Magazines
The first ABC figures for July to December 1993 can be released; these are for the National Magazine Company’s titles. Only two titles have recorded a decrease year on year, both glossy women’s monthlies. Cosmopolitan recorded a slight decrease of 3.4%; She however performed rather worse, dropping over 11% on 1992. Esquire, the male monthly confirmed the growing male market by increasing 38%. Slimmer magazine has also released figures, recording a decrease of over 14%.
ABC 6MTH COMPARISONS
| TOTAL | JL-DC92 | JL-DC93 | %C |
|---|---|---|---|
| COMPANY | 250,550 | 260,810 | 4.1 |
| COSMOPOLITAN | 472,770 | 456,703 | -3.4 |
| COUNTRY LIVING | 179,437 | 186,059 | 3.7 |
| ESQUIRE | 65,598 | 90,514 | 38 |
| GOOD HOUSEKEEPING | 446,219 | 468,034 | 4.9 |
| HARPERS AND QUEEN | 81,735 | 86,053 | 5.3 |
| SHE | 283,916 | 251,860 | -11.3 |
| SLIMMER | 120,052 | 102,637 | -14.5 |
| UK & EIRE | |||
| COMPANY | 241,890 | 251,683 | 4 |
| COSMOPOLITAN | 443,275 | 425,086 | -4.1 |
| COUNTRY LIVING | 163,387 | 167,617 | 2.6 |
| ESQUIRE | 61,513 | 81,866 | 33.1 |
| GOOD HOUSEKEEPING | 429,780 | 453,099 | 5.4 |
| HARPERS AND QUEEN | 68,647 | 73,995 | 7.8 |
| SHE | 270,567 | 241,116 | -10.9 |
| SLIMMER | 116,028 | 97,865 | -15.7 |
