A new specialist audio media buying and creative agency, Trisonic, has today opened for business.
Trisonic offers a new alternative to the radio and audio media market at a time when advertisers are increasingly looking to develop their brand voice. Its core service is audio media planning and buying, creative production, and proactive service and consultation.
The agency was founded by Howard Bareham, former commercial development director at News UK’s Wireless Group, and Matt Hopper, an audio production specialist with 35 years experience across organisations including the BBC, Capital Group and Bauer Media.
According to Bareham, digital transformation has “revolutionised” the media market and is remodelling the radio and audio media market.
“However, the specialist audio media agency market ways of working have remained static over the years, and the companies operating in this area are very similar in terms of their client offering,” he said.
“We want to do things a little bit differently at Trisonic, and to create a model that has transparency, accountability and creativity at its core, with greater collaboration between media owner and client to ensure that the output is the very best quality.”
Hopper added: “Audio is not just a great medium to work with; it offers more opportunities to connect with an audience than ever. At over 35 million listeners a week, the commercial radio audience is going through a period of growth, with the majority (50.9%) now consuming radio on digital platforms.
“The migration away from screens and keyboards towards voice-activation means that audio is increasingly becoming an essential part of peoples’ lives, and today there’s a multitude of audio opportunity available to truly bring a campaign to life.”
Trisonic will be based in central London; media agency December 19 is one of its founding clients.
