Kelvin MacKenzie’s advertisement for L!ve TV, which features Paul Gascoigne kissing Princess Diana, was the most frequent advertisement that made news stories in the national press. This comes from Propeller Marketing Communications’ latest “Ads That Make News Survey.”
The survey comprised of 172 advertising campaigns which generated national press stories over the last year. The Independent wrote sixty-six advertising stories this quarter making it the highest. The Guardian was second with 38, followed by The Sun with 30.
29% of all stories written about came from the top ten:
Advertisement
Stories
1
L!ve TV
Gazza & Will Carling
14
2
Wonderbra
Eva Herzigova
13
2
Conservative Party
Yes it Hurt
13
4
Safeway
When Harry Met Molly
12
5
Gossard
Glossie Bra
10
5
Walker’s Crips
Gary Lineker
10
7
Nike
Curse of Nike
8
7
Pepsi
Change the Script
8
9
Ben & Jerry’s
On-Cow advertising
7
9
Persil
Dalmation
7
Propeller Marketing Communications: 0171 636 6300
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