Lycos Renews Messagizer Partnership

Lycos is extending its existing multi-layer partnership with digital marketing group, Messagizer.

The deal, which includes Lycos UK and its German subsidiary, will see Messagizer’s sales division work alongside the Lycos sales team to cross-sell advertising through newsletters and emails. Messagizer will also be responsible for the distribution of Lycos’ monthly customer communications.

Commenting on the deal, Messagizer’s UK CEO, Paul Shalet, said: “Push marketing through email is a key vehicle for Lycos to drive traffic to specific site channels, engage subscribers through rich content and deliver new and enhanced revenue streams through advertising.”

Messagizer will be using a new profiling and segmentation system in order to attempt to create a better understanding of Lycos’ consumers.

Last month Lycos UK announced plans to visit a range of media owners, as well as leading media planning and buying agencies as part of an initiative to drive online advertising revenues (see Lycos And MSN To Target Agencies With Online Ad Push).

Lycos: 020 7881 6500 www.lycos.co.uk

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