Mac Format Conducts Readership Survey

Future Publishing has released details of a readership survey it carried out this Spring in its Mac Format magazine covering demographics, buying habits, profession and social groups.

In terms of general profile the survey revealed that, unsurprisingly, gender is heavily biased in favour of males (90% to 10% female); the average age is 34 years; 51% are single, 43% married, 5% divorced; 40% are ABs and 47% are C1s and average income is £25,906. Questions about occupation show that 25% of respondents are involved in their own company; 33% are in managerial/professional positions; 19% are skilled/office workers; 14% are students and 8% are in the public sector.

In terms of lifestyle, 63% of respondents read a daily broadsheet; 93% buy CDs as opposed to tapes and hobbies include films and videos, books, Sci Fi and visiting the pub. When questioned about magazine buying habits 50% of Mac Format readers said they buy every single issue of the title whilst 19% are subscribers.

These results were taken from 1,630 fully-completed and verified questionnaires which were then inputted using ICD Marketing Services’ Bespoke analysis package.

Future Publishing: 01225 442244