Maiden Launches Targeted Ad Network

Maiden Outdoor is launching a new flexible network of large format backlit poster sites, which will offer advertisers the opportunity to hand pick individual prime London locations.

The new format will offer agency planners and buyers with the opportunity to decide exactly which panels will achieve maximum visibility for their clients’ brands. The new package has been branded the Maiden Fame Pool because of its claim to advertisers that it will “make your brand famous”.

Clients will be available to select any number of 96-sheet backlit billboards in some of the busiest locations in London, such as Cromwell Road, Cheyne Walk and Euston Road. Maiden has 28 units in London and plans to develop the network on an on-going basis. The company is also marketing the Fame Pool outside of the capital with high-impact sites in other prestigious locations across the UK.

Philip Miles, national sales director at Maiden, commented: “The Fame Pool of sites is all about getting a brand noticed. It consists of high-impact panels in some of the most sought after locations there are. Whether it’s a City or West End based campaign or even widespread coverage, the Fame Pool offers the flexibility to decide exactly which locations will achieve maximum effect”

Earlier this year Maiden Outdoor began fitting 24-hour performance monitors to all of its electronic scrolling posters, in an attempt to improve accountability (see Maiden To Improve Accountability For Clients).

Maiden: 020 7838 4000 www.maiden.co.uk

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