Maiden Outdoor Unveils New AdRail Packages

Maiden Outdoor has announced a repackaging of its AdRail portfolio, which it hopes will makes its products more relevant to client sectors by addressing distinct audiences and making purchase easier.

MOSAIC profiling has been used to create audience-related packs, which are available in 4,6 and 48 sheet sized panels.

Martin Kearns, group sales director, commented: “AdRail delivers a diverse audience from business users and commuters to leisure travellers and tourists- people on the move- which other media finds hard to reach.”

The packs include an Affluents pack, based on the highest percentage stations for MOSAIC Group 1- High Income Families. The Urbanites pack targets Group 8- Stylish Urbanites, while the Premier pack maximises high traffic locations by including key stations in London and the South East TV regions along with panels at top footfall stations such as Clapham Junction, East Croydon and Bromley South. Finally, the Reach pack offers wide audience coverage by distributing panels at stations in Greater London, Southern and Anglia TV regions with a maximum 90 minute commute time from major London termini.

Maiden has also unveiled Bookworm, a cross-environment pack spanning stations with WHSmith/John Menzies stores along with shopping malls with a major bookstore.

Maiden: 020 7838 4000 www.maiden.co.uk

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