Media Week Poll Shows Recovery

The latest media prospects poll conducted by Media Week shows that recovery may be just around the corner for the advertising industry. Optimistic results from the survey show that 80% are more postive about the future than they proved to be six months ago when questioned. Ad spend over the next year will increase, according to 86% of those questioned. Predictions are for a 4% increase in real terms over 1993.

Source: Media Week w/e 8/1/93