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MediaTel Insight: ITV Advertising Outlook From Merrill Lynch
There will be 4% growth in UK television advertising in 2004, with ITV set to take 50.2% of the commercial market, according to forecasts from Merrill Lynch. Judging from recent comments by Mick Desmond, Chief Executive Designate of the network, the year is shaping up to be an eventful one for TV executives.
Also On MediaTel Insight Today…
Pace Rides The Digital Wave
Evidence of growth in the European digital TV market is reflected in interim results from Pace Micro Technology which show the company to be operating profitably again.
Wealthy Webheads Embrace Broadband Services
Almost half of US online households with an annual income in excess of $75,000 have high-speed internet access, according to a survey conducted by Knowledge Networks/SRI.
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