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Mediatel Media Research Awards 2023 shortlist revealed

Mediatel Media Research Awards 2023 shortlist revealed

The final shortlist for the 2023 Mediatel Media Research Awards has been revealed.

Hosted by Mediatel Connected, the awards recognise and celebrate the organisations and people that are driving innovation and development in UK media research.

It has been a bumper year and the judges commented on the extremely high quality of the submissions. The Mediatel Connected team would like to thank all who entered this year for their hardwork on the submissions.

The entries, which reflected the wide range of businesses that are pushing the limits in media research, have been whittled down to the following shortlist:

Best Custom Media Research Project (Trade Body)

  • IAB — Marketers x Digital: the relationship laid bare
  • Newsworks, Tapestry Research & Map the Territory — Trust: more than a feeling
  • Radiocentre — The Radio Planning Optimiser: welcome to a new era in data-driven radio campaign planning
  • Thinkbox — The TV playbook for online businesses

Best Custom Media Research Project (Media Owner)

  • Mail Metro Media — Centre for Attention
  • UKTV & Irrational Agency — The alibi barriers project

Best Custom Media Research Project (Agency)

  • mSix&Partners — Democratising Econometrics: making sophisticated full funnel MMM insight faster, more frequent and less expensive and thereby more accessible to more advertisers
  • Wavemaker — Eco-effectiveness, a bespoke integration of carbon impact data and econometrics to identify the carbon impact per sale driven by media
  • We Are Family — Demanding Kids: how kids discover and consume content in the video on demand world

Best Custom Media Research Project: Supporting Diversity in Media and Advertising

Sponsored by YouGov

 

  • Channel 4, Tapestry Research & Versiti — Mirror on the Industry
  • Google & MTM — Mirrors & Windows: Identity and media choices in modern Britain
  • Wavemaker — Bringing diverse and underrepresented audiences to the heart of research to set strategic direction

Best Media Research Tracking or Syndicated Project

  • Channel 4, Tapestry Research & Versiti — Mirror on the Industry
  • Samsung & Savanta — Changing the shape of the future: unfolding media campaigns for Samsung smartphones
  • Wavemaker — Saving lives, a tracker about the hardest call

Best Use of 1st Party or 3rd Party Data

  • ITV & YouGov — Finding the Perfect Match
  • PHD — Viewermatch
  • Thinkbox, Channel 4, ITV, Sky — CFlight

Best International Media Research Project

  • AMPD & Reality Mine — Uncovering detailed consumption habits of streaming services across APAC
  • Bloomberg Media & DVJ Insights — Forces of Attraction: Embracing new perspectives in foreign direct investment
  • Ipsos & Google — Privacy by design: the benefits of putting people in control
  • Sky Media — CFlight: time for a European adventure

Pulse of the Nation

Sponsored by Toluna & Harris Interactive

 

  • Channel 4 — Different Not Divided: understanding diverse modern Britain
  • Mail Metro Media — The Big Squeeze
  • Mindshare UK — Reality Check: Understanding how society, behaviours and values are being reshaped

The Adrian Edwards Award for Best Use of Datasets

In partnership with BARB

 

  • ITV & YouGov — Finding the Perfect Match
  • Mail Metro Media — Centre for Attention: Creative Edition
  • the7stars — the7stars’ Investment Planner: Delivering forecast rigour at speed and scale
  • Thinkbox, Channel 4, ITV, Sky — CFlight

Best Representation of Data

  • JCDecaux — Insight for all: Empowering everyone and taking back time
  • Sony Pictures Television — Truth in Data: Democratising data & insight

Research Effectiveness Award

  • Lumen — The Dentsu Attention Economy Project
  • Sky & MTM — Fuelling the development and impact of Sky Glass

Media Agency of the Year

Sponsored by Kantar

 

  • EssenceMediacom Systems Intelligence
  • mSix&Partners Audience Planning
  • PHD Insight
  • Wavemaker Audience Science

Media Owner/Trade Body of the Year

  • Channel 4 AR&D team
  • JCDecaux
  • JICMAIL
  • Thinkbox

Research Agency of the Year

  • MTM
  • ResearchBods
  • Tapestry Research

Rising Star

Sponsored by UKOM

 

  • Channel 4 — Katya Des-Etages
  • EssenceMediacom UK — Diana Ivanova
  • the7stars — Daniella Mercado
  • the7stars — Robert McLaren

A Grand Prix winner will also be announced during the prestigious ceremony on 2 March 2023, held at Banking Hall in central London.

Chaired by Belinda Beeftink, Research Director at the IPA, the nominees were placed in the hands of a number of high-profile expert judges:
Louise Twycross-Lewis, head of insight at PHD Media; Matt Hill, research & planning director at Thinkbox; Helen Rose, managing partner at the7stars; Andy Pang, ex-head of marketing science at Snap; Kathryn Saxon, head of audience science at Wavemaker; Neil Eddleston, founder and director of Runor Data Consulting; Lucy Gregory, research & insight director at Disney; Sarah Ashley, research manager at Google; Peter Stevens, head of commercial insight at Bauer; Denise Turner, CEO at Route; and Omar Oakes, editor of The Media Leader.

Thank you very much to our sponsors, Lumen, Brand Metrics, Toluna, UKOM, Alligator, Kantar and YouGov for all their support, enabling us to celebrate research of the highest order.

At our last awards in 2022, the ISBA / AOP / PwC programmatic supply chain transparency study was the big winner on the day, taking home three awards including the coveted Grand Prix and The Adrian Edwards award for Best Use of Datasets, named in collaboration with BARB in tribute to the late Adrian Edwards of TechEdge. Awards were also won by OMD, PHD, Digital-i, Ipsos & Google, Global, JCDecaux, Thinkbox, Differentology and the7stars.

Tables are now available to book for the 2023 event.

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