Mega Profile Uses Research To Promote Giant Ad Wraps

60% of adults prefer to see giant advertising wraps on city centre buildings undergoing construction than bare scaffolding, according to research commissioned by Mega Profile.

The research, which is being used by the giant-poster contractor to persuade local governments of the benefits of advertising on building wraps, shows that 65% of consumers find giant posters “eye catching” and “colourful”.

According to the poll, conducted by MORI, adults aged under 45 are more likely to prefer scaffolding ads than those aged over 55. However, 53% of consumers over the age of 65 said they would rather see bare scaffolding than a giant building wrap. Men are more slightly more in favour of advertising wraps than women, as are those in mid-income households, compared with lower income households.

Commenting on the results of the survey, Harry Torrance, managing director of Mega Profile, said: “With so much building work going on in most major British cities, people much prefer having the works brightened up by ad wraps rather than just bare scaffolding.”

He added: “They bring colour and excitement to the urban environment and, being temporary, make no lasting change to the location.”

Last month Mega Profile formed partnerships with nine other similar companies across Europe to establish the first international network of large format poster sites. The new Mega Group consortium will offer advertisers access to 450 giant sites in 12 countries including Russian, Portugal and Germany (see Mega Profile To Head European Giant Poster Consortium).

Mega Profile: 020 7580 9777 www.megaprofile.com

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