Messagizer To Launch Global Viral Campaign

Digital marketing group Messagizer UK is launching a viral marketing campaign to tie in with next summer’s World Cup in the Far East.

The campaign, which takes the form of an interactive football game for online sports fans, has been designed to cash in on the huge level of interest in the World Cup. The game works on a “send to a friend” basis and is intended to develop into a worldwide craze.

Messagizer, the UK subsidiary of the Buongiorno Group, is currently seeking a sponsor for the game, which is intended to increase brand awareness and drive traffic to the sponsor’s website. Brands will be offered full ownership of the game, which will be publicised across a pan-European inventory of websites with over 2 million subscribers.

CEO of Messagizer, Paul Shalet, said: “Linking an organisation and brand to an event with the scale and popularity of the World Cup is a sure fire way to build recognition. Not only that, but this innovative game ensures traffic to the sponsor’s website and subsequent registrations will increase significantly.”

Research shows that 60% of football fans plan to use the internet to follow the World Cup next summer. According to Netpoll, the internet is the preferred medium for watching the matches and large numbers of sports fans are expected to tune in to online coverage of the tournament (see World Cup Pushes Sports Fans Online).

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