MG’s First Gym Visit For Sports Car Ads

MG Rover Group is advertising in private health clubs for the first time, promoting the launch of its MGTF using over 250 QJ Media Sites.

Niall Jordan, managing director of QJ Media, commented: “Our sites are an extremely effective way for MG to reach their target audience- across our 500+ venues, QJ Media reaches in excess of 1.5 million ABC1 adults. These are exactly the type of people MG are looking to reach.”

The two week campaign will run throughout the second half of this month. MG is also running the M & C Saatchi campaign, with the strapline “Bought a sports car recently? Kept the receipt?” at airports, mainline stations and on the London Underground.

QJ Media: 020 7355 4010 www.qjmedia.co.uk

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