Mindshare’s Suzy Jordan to join Exterion commercial team

Out-of-home company Exterion Media has appointed Mindshare’s Suzy Jordan as commercial strategy director to lead its newly-formed EM Futures division.

In her new role Jordan will be responsible for developing new revenue streams and driving new business for the company, reporting to commercial director Malcolm Stoodley.

Jordan joined Mindshare in 2008, before becoming head of business development in 2013 and head of client leadership last year. She also brings with her experience from The Mirror, MediaCom and Initiative Media.

“This role will be central to forming and delivering our commercial strategy and Suzy’s understanding and experience of the agency landscape will be an invaluable asset in this,” said Stoodley.

“We are proud to be at the forefront of innovation in the industry but we are not complacent – EM Futures will future-proof our vision and ensure that we are consistently driving the industry forward.”

Jordan, who will take up her new role in September, said: “This is a transformational time for Exterion and I’m looking forward to driving a step change in the business.

“Exterion has already demonstrated time and time again its world-class insight, innovation and creative capabilities and I can’t wait to lead the strategy and team to take this to the next level.”

Internal promotions as a result of the formation of EM Futures include Julia Edgington as head of creative solutions and Richard Smith as head of client sales.