Mintel Magazine Survey

Product development in the recession has been concentrated on existing titles rather than launching new ones, so there are few new titles, which points to a saturation of the market, the Mintel report says.

In terms of distribution increasing numbers of supermarkets now stock the major sellers, and purchase patterns are split evenly between impulse and regular buys. Women’s requirements from a magazine have changed little since 1990, with articles on the home and family more important for the older women, and fashion and beauty highest among under 25s.

Mintel predicts that future prospects for the sector are promising, and that the market’s performance in the recession has been helped by providing a product that the consumer wants.

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