Mirror increases online audience by 21% in January

The Mirror Digital Group has seen the strongest growth in the online newspaper market – up 21% month on month to take its total daily visitor number to just under 2.5 million, according to the latest ABC results

With its chief rival, Sun+, now behind a paywall, the online manifestation of the Daily Mirror secured more than 426,000 unique daily browsers than the same time last year.

The ABC results also reveal a positive start to the year for other online news platforms, with growth recorded all round.

The MailOnline – which has focused on global growth since buying the Mailonline.com domain name – continues to lead the table with an average of 11.8 million unique browsers a day, up 20% to bag an extra 2 million visitors.

In the quality market, the Independent online, which today launched a new hybrid ‘digital newspaper’ for tablets and smartphones, was up 14.7% to secure an average daily browser figure of 1.5 million.

Despite recording the lowest increase (up 9%), guardian.co.uk was the second most-visited news platform in January, averaging just over 5 million unique daily browsers.

A 15% period increase saw the Telegraph online net an extra 432,000 visitors a day, taking it to an average of 3.4 million.