Mobile Case Study: Recycle for London

Recycle for London worked with Incentivated to communicate with a younger audience in a fun and engaging way to educate users about recycling.

Client: Recycle for London

Medium: A mobile game was developed for Java enabled phones as well as the iPhone, which was promoted via iTunes App Store, in mobile advertising and through PR. Users could also text BIN to 62967 to launch a mobile internet site where they could download the game. Users could send the game on to a friend, making it viral.

Conclusion: The mobile game made the communication message for Recycle for London relevant and fun for the younger target audience that the campaign was aimed at.

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