Mobile Case Study: Being Human BBC3
BBC3 series Being Human teamed with Orange to promote the new series with the aim to increase awareness amongst the target market of 16-34s. Campaign was followed up with telephone interviews via GfK to measure effectiveness.
Client: BBC series Being Human
Activity: 24-25 January 2009
Medium: 2-day Orange World home page takeover, using banner ads and text links
Conclusion: Awareness was raised, with exposed respondents 11% more likely to have heard of Being Human with a strong click through rate.
For more information, please read the full case study here:
External Link:
Orange Being Human Case Study
In addition please contact Alex Kozloff, Media Research Manager, for further details.